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This TV commercial, complete with English subtitles, has been running regularly on network TV in my area (Lubbock TX). A search on the Web for the commercial led me to the French website for Microsoft and the conclusion that it was originally produced without subtitles for French TV.

The only version I could find initially was the unsubtitled original. I eventually found a subtitled version produced for English-speaking audiences.

These subtitles are “open,” which means that they are part of the video itself. They can’t be increased in size or otherwise customized, unlike “closed” captions which can be extensively customized when displayed through digital TV sets.

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